On September 13, 2007 Google changed its policy on who is be able to launch a live implementation of the AdSense API. To be eligible for the AdSense API a website must have user content pages that are receiving at least one hundred thousand (100,000) page views per day. All developers will need to fill out the Developer Information Form, even if you have already done so. Filling out this form will provide you with new credentials to use in the sandbox.
I meet the traffic requirements, do I need to do anything?
Yes! You need to fill out the
Developer
Information Form so you can get new developer credentials for use in the
AdSense API Sandbox.
My site doesn't meet the traffic requirements, can I still use the
sandbox?
Yes. You can still use the sandbox, but we won't be able to approve your
application to launch your implementation live. If you are a growing site, it
still may be a good idea to build your implementation and then you will be ready
to "flip the switch" when you hit the page view requirement.
How does Google determine my traffic?
Google will use one or more industry standard metrics to determine the amount of
traffic your site receives.
Why does Google require a minimum traffic level?
We originally opened the AdSense API to anyone who wanted to use it.
We were very pleased at the enthusiastic response that we received from a
variety of partners, but the response was greater than anticipated. As a
result, we were not been able to provide the high level of support to our
developers that we would have liked to. This requirement allows us
to build out our support resources and processes to handle higher volumes of
developers. We hope to lower the page view requirement over time so more and
more developers can take advantage of the AdSense API.
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