As web pages become more complex, referencing resources from numerous domains, DNS lookups can become a significant bottleneck in the browsing experience. Whenever a client needs to query a DNS resolver over the network, the latency introduced can be significant, depending on the proximity and number of nameservers the resolver has to query (more than 2 is rare, but it can happen). As an example, the following screen shot shows the timings reported by the Page Speed web performance measurement tool. Each bar represents a resource referenced from the page; the black segments indicate DNS lookups. In this page, 13 lookups are made in the first 11 seconds in which the page is loaded. Although several of the lookups are done in parallel, the screen shot shows that 5 serial lookup times are required, accounting for several seconds of the total 11 seconds page load time.

There are two components to DNS latency:
We believe that the cache miss factor is the most dominant cause of DNS latency, and discuss it further below.
Even if a resolver has abundant local resources, the fundamental delays associated with talking to remote nameservers are hard to avoid. In other words, assuming the resolver is provisioned well enough so that cache hits take zero time on the server-side, cache misses remain very expensive in terms of latency. To handle a miss, a resolver has to talk to at least one, but often two or more external nameservers. Operating the Googlebot web crawler, we have observed an average resolution time of 130 ms for nameservers that respond. However, a full 4-6% of requests simply time out, due to UDP packet loss and servers being unreachable. If we take into account failures such as packet loss, dead nameservers, DNS configuration errors, etc., the actual average end-to-end resolution time is 300-400 ms. However, there is high variance and a long tail.
Though the cache miss rate may vary among DNS servers, cache misses are fundamentally difficult to avoid, for the following reasons:
In Google Public DNS, we have implemented several approaches to speeding up DNS lookup times. Some of these approaches are fairly standard; others are experimental:
Caching DNS resolvers have to perform more expensive operations than authoritative nameservers, since many responses cannot be served from memory; instead, they require communication with other nameservers and thus demand a lot of network input/output. Furthermore, open resolvers are highly vulnerable to cache poisoning attempts, which increase the cache miss rate (such attacks specifically send requests for bogus names that can't be resolved from cache), and to DoS attacks, which add to the traffic load. If resolvers are not provisioned adequately and cannot keep up with the load, this can have a very negative impact on performance. Packets get dropped and need to be retransmitted, nameserver requests have to be queued, and so on. All of these factors add to delays.
Therefore, it's important for DNS resolvers to be provisioned for high-volume input/output. This includes handling possible DDoS attacks, for which the only effective solution is to over-provision with many machines. At the same time, however, it's important not to reduce the cache hit rate when you add machines; this requires implementing an effective load-balancing policy, which we discuss below.
Scaling resolver infrastructure by adding machines can actually backfire and reduce the cache hit rate if load balancing is not done properly. In a typical deployment, multiple machines sit behind a load balancer that equally distributes traffic to each machine, using a simple algorithm such as round robin. The result of this is that each machine maintains its own independent cache, so that the cached content is isolated across machines. If each incoming query is distributed to a random machine, depending on the nature of the traffic, the effective cache miss rate can be increased proportionally. For example, for names with long TTLs that are queried repeatedly, the cache miss rate can be increased by the number of machines in the cluster. (For names with very short TTLs, that are queried very infrequently, or that result in uncacheable responses (0 TTL and errors), the cache miss rate is not really affected by adding machines.)
To boost the hit rate for highly cacheable names, it's important to load-balance servers so that the cache is not fragmented. There are two ways to accomplish this: one is to use a global cache that is shared by all machines; the other is to partition the cache by name, so that all queries for one name are sent to the same machine. In Google Public DNS, we use both approaches. One pool of machines shares a small global cache containing the most popular names; these machines are load balanced without any affinity or stickiness. If a query cannot be satisfied from this cache, it is sent to another pool of machines that divide up the cache by (less popular) names. All queries for the same name are sent to the same machine, where the name is either cached or it isn't.
For closed resolvers, this is not really an issue. For open resolvers, the closer your servers are located to your users, the less latency they will see at the client end. In addition, having sufficient geographical coverage can indirectly improve end-to-end latency, as nameservers typically return results optimized for the DNS resolver's location. That is, if a content provider hosts mirrored sites around the world, that provider's nameservers will return the IP address in closest proximity to the DNS resolver.
Google Public DNS is hosted in data centers worldwide, and uses anycast routing to send users to the geographically closest data center.
Note, however, that because nameservers geolocate according to the resolver's IP address rather than the user's, Google Public DNS has the same limitations as other open DNS services: that is, the server to which a user is referred might be farther away than one to which a local DNS provider would have referred. This could cause a slower browsing experience for certain sites.