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Open Rich Media Mobile Advertising

ORMMA is an industry wide initiative for advertisers to have one common set of rules for displaying rich media ads across platforms. Ad designers that have one API to use when creating ads know that their ad will display on all ORMMA-compliant apps and sites.

Learn more about the history of ORMMA...

The API for Ad Creators

The ORMMA standard is split into three levels to simplify understanding and adoption.

API Links

Read the full API reference...

Review sample calling code...

Test your ad...





Reference Code for SDK Builders

ORMMA is not an SDK. However, the code group developed a reference implementation to better understand, test, and prove the concepts of the ORMMA API in the field. This code is open-source under BSD license and available to use in your applications -- or simply as a sample code for implementing your own ORMMA-compliant SDK.

Getting Started with the reference code

Download the reference code...

Link the reference implementation to your application...

Certify your SDK...







ORMMA Support

The ORMMA community comprises members from advertisers, publishers, networks, rich media providers, creative agencies and others. Developers from all these companies are ready to help you with your questions and issues.

Support Links

Discuss the ORMMA API...

Submit an reference code bug...

Join the ORMMA code group...

Review the members of the ORMMA code group...







News and Updates

The blog has all the official information and news for ORMMA activities: http://blog.ormma.org

This project is being worked on by an ad-hoc group of thought leaders in the mobile ad serving community and is currently identified as Version 1.0. If you wish to contribute or make comments regarding this project, you are encouraged to contact us. The API and other artifacts of this project are contributed as open source and the standards have been provided to the MMA and the IAB for review.

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