Mailing Lists

Interested companies, please join our open mailing list at: http://groups.google.com/group/openrtb-user?hl=en

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Announcements

OpenRTB 2.0 final has been posted:

Find it here: http://www.iab.net/rtbproject

What is OpenRTB?

The mission of the OpenRTB project is to spur greater growth in the real-time bidding (RTB) advertising marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. OpenRTB was launched in late 2010 by a pilot team of six companies in the online advertising space and representing both the buy and sell sides:

CONTEXTWEB later joined the initial group.

Demand-Side Platforms (DSP):	DataXu, MediaMath, Turn
Supply-Side Platforms (SSP):	AdMeld, Pubmatic, The Rubicon Project

OpenRTB Blocklist API

The initial goal of OpenRTB Online is to reduce the cost and increase the consistency of managing the synchronization of advertiser requirements and publisher requirements with all players in the ecosystem. Advertiser and publisher requirements which are often called “block lists”, are supplied by advertisers to DSPs and by publishers to SSPs. Traditionally, these block lists have been supplied in different ways to different providers, which then need to be translated by hand by DSP and SSP parties before a campaign begins. By eliminating this labor-intensive bottleneck of the RTB industry, we will spur greater growth for both DSPs and SSPs by lowering operational costs.

OpenRTB Mobile

In response to a rapidly growing interest in RTB from the mobile advertising community, a subcommittee for Mobile within OpenRTB was established. Referred to as OpenRTB Mobile, the subcommittee’s mission is well-aligned with that of the broader OpenRTB project and will leverage as much commonality as possible (e.g., synchronization of block lists, common taxonomies, etc.). In addition, OpenRTB Mobile addresses mobile specific needs such as device issues, data overlays, and web vs. application nuances. OpenRTB Mobile is also establishing full RTB API specifications taking advantage of mobile as an emerging RTB domain and learning from years of online experience. The initial members of OpenRTB Mobile are as follows:

Supply-Side Platforms (SSP):	Nexage, Pubmatic, Smaato
Demand-Side Platforms (DSP):	DataXu, Fiksu, Jumptap, & \[X+1\]

OpenRTB Unified API (Including Video)

The unified OpenRTB 2.0 Specification was launched in January 2012. Find it here: http://www.iab.net/rtbproject

Resources

Follow these links to learn more

Contact Us

email: info at openrtb.info