Mippin brings together the broadest range of web content on your mobile phone.
Mippin makes it easy to find your favorites, discover what others are reading and share whatever interests you, wherever you are.
This site has been designed so you, as a developer or blog publisher can get a more from Mippin, through APIs or additional tools which can allow further integration directly into your existing blog.
Making Content look good on Cell Phones
Content which can be easily rendered on any cell phone has been traditionally very difficult. Users have got very frustrated waiting for web pages to load on their phones and then for them to display in a very unfriendly way. Even the iPhone can take more than 60 seconds to load a normal sized web page. Some carriers have introduced transcoder to help render the content in a more suitable format for phones. However, this approach is flawed because the variety of formats on the web make this task often impossible to do well. Mippin took the approach of using RSS feeds from sites as the raw content for rendering on the phone. Mippin then goes much further to ensure the rendering of the content is perfect for every single device. For example photos are scaled to perfectly fill the horizontal dimension of the screen, videos are converted on the fly to the 3gp format commonly used on phones and games are delivered according the phones capabilities.
Mippin has as a product has been active since Oct 2007 and growth in user take-up and available content has been strong.
Mippin is a free service to the consumer and its revenue model is via advertising in its own content. Adverts are not shown in the publishers content without their permission and if they are the publishers can get up to 100% of the advertising revenue.
Mippin APIs allow other sites to access Mippin content and display perfectly on a mobile device
The following links will take you to important further information:
- MobilizingaBlog Description of simple to detailed approach to make your mobilized blog and your web blog integrated together.
- How to configure your apache web server to split mobile and desktop traffic
