The Franklin Street Wordpress theme was created initially for somerandomdude.com with the specific intention of displaying lifestreamed content. The design centers around the home page's tiered system which attempts to give the publisher 'buckets' to place large-format content (such as blog posts), medim-format content (such as photos) and small-format content (such as Twitter posts, links, etc.).

The design is minimal to an extreme, which is done for the purpose of giving room for additions and modifications.