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Case Study: TiVo

Who They Are

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos.

YouTube has redefined web video for both the consumer and content owner. Given the explosion of video available online and the popularity of the YouTube community, TiVo sees the importance of providing that same experience to TiVo subscribers directly on the TV, through the TiVo DVR.

Integration with YouTube

TiVo users will be able to watch high quality YouTube videos on their television. By using the YouTube search APIs users will be able to search and instantly stream any video from the YouTube repository. By using the YouTube write APIs users will be able to participate in the YouTube community and rate, flag and share videos. Lastly users will be able to log into their YouTube accounts from their TiVo boxes and access their favorite YouTube channels and playlists.