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YouTube APIs and Tools

Case Study: Pure Digital

Simon Fleming-Wood, Vice President, Marketing, Pure Digital Technologies.

"We were excited to work with YouTube to develop APIs for the pioneering Flip Video™ line of camcorders," said Simon Fleming-Wood, Vice President, Marketing, Pure Digital Technologies." "By incorporating the APIs into Flip Video™, we were able to introduce the first camcorder ever to upload video directly to YouTube. Flip has been extremely well-received in the marketplace and its YouTube upload capabilities have without question played a part in its success."


Who They Are

Pure Digital Technologies (www.puredigitalinc.com) is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its award-winning product portfolio includes the world's only one-time-use digital cameras and camcorders, as well as the first Point & Shoot Camcorder which has been among the bestselling camcorders at many top retailers.

Flip Video (www.theflip.com), a line of digital camcorders, revolutionizes how everyday consumers shoot and share video. These remarkably simple and affordable devices feature a major advance in video sharing technology combined with an ultra-portable design and easy video capture and editing.

Flip Video's built-in software allows people to share videos as easily as they would digital photos. The program allows videos to be uploaded directly to YouTube and the Flip is the first line of digital camcorders to offer this feature.

What They Did



  • Flip Video Ultra Series has been a top selling camcorder since its introduction in September
  • In the year that Flip Video was introduced Flip gained more than 10% share of the camcorder market
  • The popular Flip Video has been featured on Oprah, The View, The Today Show, Good Morning America and countless consumer magazines and newspapers including The Wall Street Journal and The New York Times