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YouTube APIs and Tools

Case Study: Helio

“Leveraging YouTube’s rich suite of APIs, Helio was able to develop and bring to market the best and most complete YouTube experience on mobile today,” said Jeremy Wasser, Director of Community Services. “Over 75% of Helio Ocean users have downloaded the application in the first three months of service and active users are watching over 8 videos per day.”


Who They Are




Helio is a joint venture between SK Telecom, one of the world's most advanced wireless carriers, and Earthlink, the next generation Internet service provider. With advanced mobile services, exclusive, high-end, beautiful devices and smart pricing on a nationwide high-speed 3G network, Helio is built for consumers who have mobile at the center of their lives.



What They Did



Helio’s custom YouTube application allows users to browse tens of millions of videos and includes a full suite of personalization and community features such as:

  • Rate: let everyone know which videos you like best
  • Comment: add your own two cents by posting text comments for everyone to read
  • Share: send favorite videos to friends using address book integration
  • Save: save favorite videos to My Favorites and My Playlists
  • Subscribe: subscribe to a channel to check out more from that user
  • Record and Upload: capture a video on Ocean and instantly upload it to a personal channel; geo-tag video uploads and post video responses