Who They Are

With more than 62 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering a clean, user-friendly and interactive environment where users can easily connect with anyone around the world. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures and individual investors. For more information, visit: http://www.friendster.com

YouTube and Friendster

By aggregating audiences around social connections, Friendster has become a great media distribution platform. By adding YouTube content to our site, we have significantly increased user engagement and attracted new users to our global community.

What They Did

Friendster users can view the most popular YouTube content on Friendster via the implementation of YouTube APIs on the Friendster video page (www.friendster.com/video.php). From this page, users can quickly share video or add it to their profile which in turn makes it easy for their friends to discover.