Who They Are

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com.

YouTube and Spore

Spore, the highly anticipated game from EA and Maxis, gives players their own personal universe in a box. Gamers can create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers.

What They Did

Spore’s unique creators are core to the game experience. They allow players to easily create creatures, buildings, vehicles and more. Maxis has seamlessly integrated YouTube into the Spore Creature Creator, enabling a player to upload video of their creations to their YouTube account with only two clicks.

The Spore Creature Creator will be released within the commercial game and as a standalone free download for PCs prior to the game’s launch. Millions of creatures are anticipated to be created, many of which will be cropping up on YouTube. Spore will have its own YouTube Channel where the most popular videos of users' creations uploaded using YouTube’s APIs will be showcased in front of the YouTube community.