Google's DoubleClick for Publishers API

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What is Google's DoubleClick for Publishers API?

Google's DoubleClick for Publishers (DFP) API lets developers build applications that interact directly with Google's next-generation display advertising platform. With these applications, publishers and third parties can manage inventory, create orders, pull reports, and more. Here are some possible applications you could build with the API:

Create a self-service ad ordering page on your site where advertisers can come to create an order and upload creatives.
Integrate your content management system with your inventory structure so updates in your content management system update your inventory.
Connect your billing system with our reporting data to automate invoicing of your advertisers.