Using Google Analytics to Track Buyers

Google Analytics enables a merchant to understand how visitors interact with the merchant's website. Google Analytics also helps the merchant identify navigational components that promote or inhibit conversions to sales, enabling the merchant to optimize ad campaigns and website content for increased sales.

Google Checkout merchants can use Google Analytics to track buyers who leave their sites to complete the checkout process using Google Checkout. Please see the Using Google Analytics with Google Checkout document for instructions on how to track Google Checkout orders using Google Analytics.