"Customers can sample songs on our music section before they buy them - so why not books! Now our customers are able to make more informed decisions about buying a particular title, since they can go beyond the usual information about the author, book description and image, and actually browse the book contents."
A1Books is a preferred e-tailer for customers seeking great deals on books, electronics and other media. Our mission is to make knowledge available and affordable for the 4 million and ever-growing customer base that has been buying from us since 1995. We build strong relationships with suppliers to offer customers affordable prices on a wide range of products and employ multiple technologies to have as much information as possible available for the customer looking to make a purchase on our site. We cater to the student market with special discounts.
Just before A1Books heard about the Google Book Search APIs, they were facing a situation where there was significant traffic on book pages but low book purchase conversions. Among other reasons, they suspected the lack of product information prevented customers from buying. Even as A1 Books worked with publishers to keep information fresh and up to date, the process of acquiring product information was costly and took a fair amount of technical resources.
The Google Book Search embeddable viewer API allowed A1Books to give customers the ability to make more informed purchasing decisions, leading to increased conversions while keeping costs and technical investment low.
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Using the embeddable viewer API, A1Books integrated a book preview directly on book product pages. Customers can click to browse and then purchase without leaving the site. |
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