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How do I start?

  1. Read our Getting Started Guide.
  2. Visit the API Demo Page to experiment with managing items.
  3. Read about attributes and queries and play with the interactive query generator to learn how to find relevant items.
  4. Join the developer forum. Become a member of the community to start asking questions!
  5. Ready to start coding? Read the Developer's Guide and take a look at our samples.

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Note: The Google Base Data API has been fully retired as of July 1, 2011. Therefore, we encourage you to move to the new Content and Search APIs for Shopping. For more information, see the Google Base Data API Deprecation FAQ and Migrating to the Content and Search APIs for Shopping. You can learn more about new Content and Search APIs for Shopping in our announcement on our blog.

What is the Google Base Data API?

Google Base is a free service for submiting all kinds of content for Google to host and to make searchable online. It allows content providers to upload structured data to Google, surface it across Google search properties, and syndicate it via apis, gadgets and gadget ads.

Using the Google Base Data API, developers can programmatically access Google Base. Here's some of the things you can do:

Manage structured data

The API allows you to programmatically manage your Google Base content. Use it to post new items, edit existing items, or delete items. If you're managing a large number of items, say for an online store or real estate business, use batch processsing.

Search for data

The API is built on top of a rich query language. By referencing attributes in your search queries, you can obtain very specific results. For example, you can search for 2006 Sedans under $15,000, or look for jobs within 3 miles of Denver, Colorado.

Google Data API protocol

The Google Base Data API uses the same underlying protocol as the other Google Data APIs. If you're already familiar with it, see the Getting Started Guide.

Syndicate your content

You can target the appropriate audience for your content by choosing from popular item types such as Housing, Jobs, Products, and Events & activities, or by creating your own. Published content can also surface across certain Google properties such as Google Product Search.

New! Google Merchant Center is another way to manage Product-type items. You can also continue to use the Google Base Data API for products and other items. Learn more.