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Google Analytics (Labs)

Analytics Tracking for Android Apps

This document covers everything you need to know to set up Google Analytics Referral Tracking for Android applications. To set up Google Analytics referral tracking through the Android market, use the URL builder below to generate a referral link. Use the link to refer users to your application. The Analytics SDK will automatically pick up the referral information and populate it in your Analytics report.

Step 1. Enter the package name of your Application.

Package Name: *
(e.g. com.example.application)

Step 2. Fill in the fields below.
(Campaign Source, Campaign Medium, and Campaign Name should always be used.)

Campaign Source: * (referrer: google, citysearch, newsletter4)
Campaign Medium: * (marketing medium: cpc, banner, email)
Campaign Term: (identify the paid keywords)
Campaign Content: (use to differentiate ads)
Campaign Name: * (product, promo code, or slogan)

Step 3:



Helpful Information

Campaign Source (utm_source)

 Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)

 Required. Use utm_medium to identify a medium such as email or cost-per-click.
Example: utm_medium=cpc

Campaign Term (utm_term)

 Used for paid search. Use utm_term to supply the keywords for this ad.
Example:utm_term=running+shoes

Campaign Content (utm_content)

 Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

 Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

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