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AdWords API v2009

v2009 Docs | v13 Docs

enum AttributeType

Represents the type of Attribute.

IdeaType KEYWORD supports the following AttributeTypes:

IdeaType PLACEMENT supports the following AttributeTypes:

Namespace

  • https://adwords.google.com/api/adwords/o/v200909
Enumeration Description
AD_SHARE Represents the percentage of the time that the advertiser's ad (if applicable) was shown for queries associated with the given keyword idea.

Resulting attribute is DoubleAttribute.

This element is supported by following IdeaTypes: KEYWORD.

APPROX_CONTENT_IMPRESSIONS_PER_DAY Represents the (approximate) number of impressions per day for this placement idea on the content network. Resulting attribute is LongRangeAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

AVERAGE_TARGETED_MONTHLY_SEARCHES Represents the average number of searches (approximated) on this keyword idea, targeted to the specified geographies.

Resulting attribute is LongAttribute.

This element is supported by following IdeaTypes: KEYWORD.

COMPETITION Represents the relative amount of competition associated with the given keyword idea, relative to other keywords. This value will be between 0 and 1 (inclusive).

Resulting attribute is DoubleAttribute.

This element is supported by following IdeaTypes: KEYWORD.

EXTRACTED_FROM_WEBPAGE Represents the webpage from which this keyword idea was extracted (if applicable.)

Resulting attribute is WebpageDescriptorAttribute.

This element is supported by following IdeaTypes: KEYWORD.

FORMATS Represents the various types of ads & sizes of ads that may render within the given placement idea.

Resulting attribute is AdFormatSpecListAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

GLOBAL_MONTHLY_SEARCHES Represents the (approximate) number of searches for the given keyword idea, independant of any geo settings.

Resulting attribute is LongAttribute.

This element is supported by following IdeaTypes: KEYWORD.

IDEA_TYPE Represents the type of the given idea.

Resulting attribute is IdeaTypeAttribute.

This element is supported by following IdeaTypes: KEYWORD, PLACEMENT.

IN_STREAM_AD_INFO Represents the duration(s)/other instream information, for the given placement idea. (if applicable)

Resulting attribute is InStreamAdInfoAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

KEYWORD Represents the Keyword corresponding to the given keyword idea.

Resulting attribute is KeywordAttribute.

This element is supported by following IdeaTypes: KEYWORD.

KEYWORD_CATEGORY Represents a category id for a category within the category hierarchy for keyword ideas.

Resulting attribute is IntegerSetAttribute.

This element is supported by following IdeaTypes: KEYWORD.

NGRAM_GROUP Represents the ngram group for the given keyword idea.

Resulting attribute is StringAttribute.

This element is supported by following IdeaTypes: KEYWORD.

PLACEMENT Represents the Placement corresponding to the given placement idea.

Resulting attribute is PlacementAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

PLACEMENT_NAME Represents the publisher given name of the given placement idea (if applicable).

Resulting attribute is StringAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

SAMPLE_URL Represents a sample page upon which the given placement idea shows from the content network.

Resulting attribute is StringAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

SEARCH_SHARE Represents the percentage of the time that the advertiser's webpage (if applicable) was shown for queries associated with the given keyword idea.

Resulting attribute is DoubleAttribute.

This element is supported by following IdeaTypes: KEYWORD.

PLACEMENT_CATEGORY Represents a category id for a category within the category hierarchy for placement ideas. Resulting attribute is IntegerAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

PLACEMENT_TYPE Represents the type of media of the given placement idea. Some examples of this could include: videos on the web, web sites, flash games on the content network, website feeds, etc.

Resulting attribute is PlacementTypeAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

PUBLISHER_DESCRIPTION Represents the publisher-supplied description of the given placement idea.

Resulting attribute is StringAttribute.

This element is supported by following IdeaTypes: PLACEMENT.

TARGETED_MONTHLY_SEARCHES Represents the (approximated) number of searches on this keyword idea (as available for the past twelve months), targeted to the specified geographies.

Resulting attribute is MonthlySearchVolumeAttribute.

This element is supported by following IdeaTypes: KEYWORD.