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AdWords API v2009

v2009 Docs | v13 Docs

type AdStats

Service

AdGroupAdService BulkMutateJobService

Dependencies

AdGroupAd
uses
AdStats

Inheritance

Stats
is a superclass of
AdStats

Represents stats specific to Ads

Namespace

  • https://adwords.google.com/api/adwords/cm/v200909

Fields

Field Type Description

Stats (inherited)
startDate xsd:string Starting date (inclusive) of the statistics.
endDate xsd:string Ending date (inclusive) of the statistics.
network Stats.Network The ad network which the stats are for.
  1. Enumerations
    1. SEARCH

      1. Aggregate of GOOGLE_SEARCH and SEARCH_NETWORK.

    2. GOOGLE_SEARCH
    3. SEARCH_NETWORK
    4. CONTENT

      1. Aggregate of CONTENT_KEYWORD_BID and CONTENT_PLACEMENT_BID.

    5. CONTENT_KEYWORD_BID
    6. CONTENT_PLACEMENT_BID
    7. ALL
clicks xsd:long Number of clicks.
impressions xsd:long Number of impressions.
cost Money Cost.
averagePosition xsd:double Average position of ads.
averageCpc Money Average Cost Per Conversion.
averageCpm Money Average Cost Per Impression.
ctr xsd:double Click Through Rate.
conversions xsd:long Number of conversions.
conversionRate xsd:double Conversion Rate.
costPerConversion Money Cost per Conversion.
conversionsManyPerClick xsd:long Number of conversions (many-per-click).
conversionRateManyPerClick xsd:double Conversion Rate (many-per-click).
costPerConversionManyPerClick Money Cost per Conversion (many-per-click).
Stats.Type xsd:string This field indicates the subtype of Stats of this instance. It is ignored on input, and instead xsi:type should be specified.

AdStats
percentServed xsd:double Percentage of time this ad gets shown