A Search Query Performance report shows performance data for the search queries that triggered the ads which appeared after receiving clicks. This report is only available for the search network.
Set
DefinedReportJob.selectedReportType
to Query to generate a Search Query Performance report. The valid aggregation types for this type of report are listed below.
The tables on this page display the following information about each column:
|
selectedColumns to include this column in your report.
Choose an aggregationTypes value--a set of one or more aggregation types--to see the corresponding
list of required and optional columns.
Setting DefinedReportJob.aggregationTypes to
["Account", "Daily"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "DayOfWeek"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "Monthly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "Quarterly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "Summary"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "Weekly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Account", "Yearly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CustomerName | Account (attribute) | acctname |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Daily"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "DayOfWeek"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Monthly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Quarterly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Summary"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Weekly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["AdGroup", "Yearly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdGroup | Ad Group (attribute) | adgroup |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroupMaxCpa1 | Max CPA (attribute) | agMaxCpa |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Daily"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "DayOfWeek"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Monthly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Quarterly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Summary"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Weekly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Campaign", "Yearly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Daily"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "DayOfWeek"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Monthly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Quarterly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Summary"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Weekly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |
Setting DefinedReportJob.aggregationTypes to
["Creative", "Yearly"] causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CreativeId | Ad Id (attribute) | creativeid |
| Query | Search Query (attribute) | Query |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdGroup | Ad Group (attribute) | adgroup |
| AdGroupId | Ad Group Id (attribute) | adgroupid |
| AdGroupStatus | Ad Group Status (attribute) | agStatus |
| AdStatus | Ad Status (attribute) | creativeStatus |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AveragePosition | Avg Position (measure) | pos |
| CPC | Avg CPC (measure) | cpc |
| CTR | CTR (measure) | ctr |
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CreativeDestUrl | Destination URL (attribute) | creativeDestUrl |
| CreativeType | Ad Variation (attribute) | creativeType |
| DeliveryType | Ad Delivery Channel (attribute) | dvType |
| Impressions | Impressions (measure) | imps |
| MatchType | Search Query Match Type (attribute) | MatchType |
| Preview | Ad Preview (attribute) | preview |
| VisibleUrl | Display URL (attribute) | creativeVisUrl |