A campaign performance report lets you view data about how your campaigns are performing.
Set
DefinedReportJob.selectedReportType
to Campaign to generate a Campaign Performance report. The valid aggregation types for this type of report are listed below.
The tables on this page display the following information about each column:
|
selectedColumns to include this column in your report.
Choose an aggregationTypes value--a set of one or more aggregation types--to see the corresponding
list of required and optional columns.
Setting DefinedReportJob.aggregationTypes to
Daily causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
DayOfWeek causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
HourlyByDate causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| Cost | Cost (measure) | cost |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
HourlyRegardlessDate causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| Cost | Cost (measure) | cost |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
Monthly causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
Quarterly causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
Summary causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
Weekly causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |
Setting DefinedReportJob.aggregationTypes to
Yearly causes the report job to have the following required and optional columns:
You must include these values in DefinedReportJob.selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| Campaign | Campaign (attribute) | campaign |
| CampaignId | Campaign Id (attribute) | campaignid |
You can also include these columns in selectedColumns:
| selectedColumns Value | Name | Response XML |
|---|---|---|
| AdDistributionWithSearchPartners | Ad Distribution: with search partners (attribute) | adDistributionWithSearchPartners |
| AdWordsType | Ad Distribution (attribute) | adwordsType |
| AverageConversionValue2 | Value/Conv. (1-per-click) (measure) | avgConvValue |
| AverageInteractions1 | Average Interactions (measure) | averageInteractions |
| AveragePosition | Avg Position (measure) | pos |
| AvgPercentOfVideoPlayed1 | Avg Percent Played (measure) | avgPercentPlayed |
| CPC | Avg CPC (measure) | cpc |
| CPM | Avg CPM (measure) | cpm |
| CTR | CTR (measure) | ctr |
| CampaignStatus | Campaign Status (attribute) | campStatus |
| Clicks | Clicks (measure) | clicks |
| ConversionCategory1 | Action Category (attribute) | conversioncategory |
| ConversionDescription1 | Action Description (attribute) | conversiondescription |
| ConversionName1 | Action Name (attribute) | conversionname |
| ConversionRate2 | Conv. Rate (1-per-click) (measure) | convRate |
| Conversions2 | Conversions (1-per-click) (measure) | conv |
| Cost | Cost (measure) | cost |
| CostPerConverstion2 | Cost/Conv. (1-per-click) (measure) | costPerConv |
| CostPerTransaction2 | Cost/Conv. (many-per-click) (measure) | cpt |
| CostPerVideoPlayback1 | Avg CPV (measure) | costPerVideoPlayback |
| CustomerName1 | Account (attribute) | acctname |
| CustomerTimeZone1 | Time Zone (attribute) | timezone |
| DailyBudget | Daily Budget (attribute) | budget |
| DefaultCount2 | Other Conv. (many-per-click) (measure) | defaultConv |
| DefaultValue2 | Other Conv. Value (many-per-click) (measure) | defaultConvValue |
| ExternalCustomerId1 | Customer Id (attribute) | customerid |
| Impressions | Impressions (measure) | imps |
| InteractedImpressionRate1 | Interacted Impression Rate (measure) | interactedImpressionRate |
| InteractedImpressions1 | Interacted Impressions (measure) | interactedImpressions |
| InteractionEnabledImpressions1 | Interaction-Enabled Impressions (measure) | interactionEnabledImpressions |
| InteractionRate1 | Interaction Rate (measure) | interactionRate |
| InteractionValue1 | Interaction Value (measure) | interactionValue |
| InvalidClicks | Invalid Clicks (measure) | invalidClicks |
| InvalidClicksRate | Invalid Clicks Rate (measure) | invalidClicksRate |
| LeadCount2 | Leads Conv. (many-per-click) (measure) | leads |
| LeadValue2 | Leads Conv. Value (many-per-click) (measure) | leadValue |
| PageViewCount2 | Page View Conv. (many-per-click) (measure) | pageviews |
| PageViewValue2 | Page View Conv. Value (many-per-click) (measure) | pageviewValue |
| SalesCount2 | Sales Conv. (many-per-click) (measure) | purchases |
| SalesValue2 | Sales Conv. Value (many-per-click) (measure) | purchaseValue |
| SignupCount2 | Sign-up Conv. (many-per-click) (measure) | signups |
| SignupValue2 | Sign-up Conv. Value (many-per-click) (measure) | signupValue |
| TotalConversionValue2 | Total Conv. Value (measure) | convValue |
| TotalInteractions1 | Total Interactions (measure) | totalInteractions |
| Transactions2 | Conversions (many-per-click) (measure) | transactions |
| ValuePerClick2 | Conv. Value/Click (measure) | convVpc |
| ValuePerCost2 | Conv. Value/Cost (measure) | valueCostRatio |
| VideoPlaybackRate1 | Play Rate (measure) | playbackRate |
| VideoPlaybacks1 | Playbacks (measure) | videoPlaybacks |
| VideoPlaybacksThrough100Percent1 | Playbacks through 100 % of video (measure) | videoPlaybacksThrough100Percent |
| VideoPlaybacksThrough25Percent1 | Playbacks through 25 % of video (measure) | videoPlaybacksThrough25Percent |
| VideoPlaybacksThrough50Percent1 | Playbacks through 50 % of video (measure) | videoPlaybacksThrough50Percent |
| VideoPlaybacksThrough75Percent1 | Playbacks through 75 % of video (measure) | videoPlaybacksThrough75Percent |
| VideoSkips1 | Skips (measure) | videoSkips |
| exactMatchImpShare | Exact Match IS (measure) | exactMatchImpShare |
| impShare | Impression Share (IS) (measure) | impShare |
| lostImpShareBudget | Lost IS (Budget) (measure) | lostImpShareBudget |
| lostImpShareRank | Lost IS (Rank) (measure) | lostImpShareRank |