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Website

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Data associated with a Website criterion. This data is used by CriterionService.

Note: For statically typed languages, such as Java, create an instance of Website. For dynamically typed languages such as Perl and Python, create a Criterion data object. Then either specify the xsi:type attribute as Website or set the criterionType field to Website.

Fields

Inherited Fields

adGroupId long
ID of the ad group associated with this criterion. This field is not mutable.
criterionType CriterionType
Concrete type of this criterion. Generally, this attribute is read-only, but may be set by scripting languages to indicate a concrete type.

Values are:

  • Website
  • Keyword

destinationUrl string
Destination URL associated with this criterion. Optional. If absent, the destination URL associated with the Ad will be used instead.
exemptionRequest string
Reason for allowing submission of a keyword that violates the ad policies described by Google's AdWords Editorial Guidelines. Must be no longer than 300 characters.

Set this field only if this keyword violates policy. Unnecessarily specifying an exemption request will cause any add or update operation to fail.

For more information, see Policy Checking in the Web Services overview.

id long
ID of this criterion. This field is set by CriterionService when this criterion is created and is not mutable.
language string
Language for this criterion. This field is not mutable.
maxCpc long
The maximum cost-per-click associated with this website criterion. If zero, the CPC bid associated with the AdGroup is used instead. This is interpreted as micro-units of the currency associated with the account.

Note: If this field is set, then maxCpm must not be set.

maxCpm long
The cost-per-mille (thousand impressions) associated with this website criterion. If zero, the CPM bid associated with the ad group is used instead. This is interpreted as micro-units of the currency associated with the account. The maxCpm has an allowable range of USD $0.25 to $150.00 (inclusive), or 250000 to 150000000 micro-units.

Note: If this field is set, then maxCpc must not be set.

negative boolean
If this criterion is negative, queries or placements that match its text or URL will prevent the display of ads in its associated ad group.
paused boolean
True if this criterion is paused.
status CriterionStatus
Status of this criterion.

Values are:

  • Active - The criterion is active.
  • Disapproved - The criterion has been disapproved, most likely because it violates Google's editorial policy.
  • Deleted - The criterion has been deleted.
url string
The URL of this website criterion. This URL is what triggers the ad group associated with this criterion. This is not mutable after being set the first time.