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A data transfer object that contains activity statistics for some entity
(a Campaign, AdGroup, or Criterion such as an
Keyword or Website)
over a period of time.
StatsRecords are returned by certain requests on the
CampaignService, AdGroupService, and
CriterionService.
The data reported includes the number of clicks collected by the entity, the number of impressions shown on behalf of the entity, the total cost incurred by the entity, the number of clicks collected that were eligible for conversion and the number of clicks that were reported to have been converted.
| Field name | Field type | Field description |
|---|---|---|
| averagePosition | double |
The average position of impressions that were shown for this record's
entity. Average position is not reported for campaigns, but can be
obtained using the ReportService. |
| clicks | long |
The number of clicks collected by this record's entity. |
| conversionRate | double |
The ratio of conversions over convertible clicks for this record's entity. |
| conversions | long |
The number of clicks that were actually converted for this record's entity. |
| cost | long |
The total cost incurred (in micro-units of currency) by this record's
entity. |
| id | long |
The Id of this record's entity. |
| impressions | long |
The number of impressions shown on behalf of this record's entity. |
|
