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Represents a keyword whose traffic is to be estimated.
To get traffic estimates for ads triggered by a keyword,
such as how many clicks a day the ad might get or what
the average position might be,
create a KeywordRequest for each keyword to be estimated.
See TrafficEstimatorService for details of how to submit
the request for estimation.
The results of the estimation are returned as KeywordEstimate objects.
| Field name | Field type | Field description |
|---|---|---|
| id | long |
The id of the keyword. Optional - if omitted indicates a new keyword.
When requesting estimates for a keyword, you can specify:
|
| maxCpc | long |
The bid (maximum cost per click) for this keyword in micros.
See Monetary Units
for information about micros.
When requesting estimates for a keyword, you can specify:
|
| negative | boolean |
Whether the keyword is negative or not. The default is false.
Optional. If specified,
overrides the negativity of an existing keyword.
If a keyword is negative, your ad will not appear when a user searches for that keyword. |
| text | string |
The text of the keyword. Required for new keywords, optional for existing keywords. |
| type | KeywordType |
The match type of the keyword. Required unless the keyword's id
indicates an existing keyword, in which case it acts as an override.
For information about match types, see the page
Keyword Matching Options in the
Adwords Help Center.
Note: when supplying the keyword match type via the AdWords API, you do not need to use the special characters as described in the AdWords Help Center. Values are:
|
|
