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DemographicsTarget

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Groups demographics information of the target audience. Used in SiteSuggestionService.

When specifying ages or incomes, you specify both a minimum range and a maximum range. For ages, you might specify minAgeRange of «Range18To24», and maxAgeRange of «Range45To54». In this case, people of ages 18 to 54 would be targeted.

Fields

childrenTarget ChildrenTarget
Whether to target households with children.

Values are:

  • NoPreference
  • HouseholdsWithChildrenOnly
  • HouseholdsWithoutChildrenOnly

ethnicityTarget EthnicityTarget
Which ethnicity to target.

Values are:

  • NoPreference
  • CaucasianOnly
  • AfricanAmericanOnly
  • AsianOnly
  • HispanicOnly

genderTarget GenderTarget
Which gender to target.

Values are:

  • NoPreference
  • FemaleOnly
  • MaleOnly

maxAgeRange AgeRange
Maximum age range.

Values are:

  • Range0To17
  • Range18To24
  • Range25To34
  • Range35To44
  • Range45To54
  • Range55To64
  • Range65Plus

maxHouseholdIncomeRange HouseholdIncomeRange
Maximum household income range.

Values are:

  • Range0To14999
  • Range15000To24999
  • Range25000To39999
  • Range40000To59999
  • Range60000To74999
  • Range75000To99999
  • Range100000PLUS

minAgeRange AgeRange
Minimum age range.

Values are:

  • Range0To17
  • Range18To24
  • Range25To34
  • Range35To44
  • Range45To54
  • Range55To64
  • Range65Plus

minHouseholdIncomeRange HouseholdIncomeRange
Minimum household income range.

Values are:

  • Range0To14999
  • Range15000To24999
  • Range25000To39999
  • Range40000To59999
  • Range60000To74999
  • Range75000To99999
  • Range100000PLUS