Requirements and Review Process

We want to make the AdSense API review process as easy as possible for our developers. This document will help ensure you are ready to request an AdSense API review for your implementation. Before starting this process, please make sure you have thoroughly read the AdSense API Terms and Conditions.

We will review against technical and policy requirements. The technical review ensures that your implementation meets the minimum functionality requirements. The policy review covers aspects such as information disclosure, branding, and user experience. Should changes be necessary after the review, your application will go to the back of the queue, resulting in further delay.

You must have an approved Google AdSense account before submitting your implementation for review. You may use either an individual account or a business account, but remember that the AdSense Terms and Conditions state that a user or payee may only have one AdSense account. Once your Adsense API implementation is approved, your account will be promoted to an AdSense API Developer account and will accrue your earnings.

If you do not already have a Google AdSense account, you may apply on the Google AdSense application page.

The time it takes to review your site will vary depending on how many sites are in line for a review before you. You should budget at least two weeks for the review process if our team requires no changes to your implementation; if changes need to be made, your review may take longer - the time will vary, but the entire process currently takes on the order of weeks as opposed to days.

Implementation Requirements

Please read the following pages to ensure your AdSense API implementation meets the stated requirements:

• Technical Requirements
• Policy Requirements

Implementation Review

After you have verified that your implementation meets the stated requirements, send an email to adsenseapi-tech@google.com with the following necessary information. Please note that we will not consider any applications that do not contain all of this information.

• "API Review for website.com" as the subject line
• A brief (1-5 sentence) description of how you plan to use the AdSense API on your site and how it will affect your users
• A brief description of your product or network
• URLs, instructions, and necessary login information needed for the AdSense API team to reach all parts of your user interface that mention AdSense or interact with the API
• An example URL that contains your implemented API ad code and example layout
• The login email address of your approved AdSense account
• The revenue percentage that you (the partner web site) will receive
• Please attach or include any marketing materials you plan to use including emails, advertisements, and notifications on your site

It is extremely important that you verify that you meet all requirements in both sections before you submit your application. Failure to do so will result in considerable delays in your review process.